SRF Heidi Merrick

We’re excited to share the launch of SRF Heidi Merrick, a unisex lifestyle concept rooted in global surf culture.

Now available at SRFLA.com, the new collection is designed, cut, and sewn entirely in-house in Los Angeles.

SRF is more than a collection; it’s an ode to the lifestyle. Each piece embodies the California spirit,  timeless, genderless, and shaped by the coast. 

SRF Heidi Merrick celebrates the essence of California cool, created for everybody who lives and loves the bohemian lifestyle.